Beyoncé is the singer standing on the scales – watch the video #CarryGobySeanKellz #FutureGroupNG via @myentertain9jar

The star makes herself sick, smashes up a roomful of awards and even rubs petroleum jelly on her teeth in new song Pretty Hurts

BEYONCÉ has released a new video from her recent album, which shows her weighing herself and making herself sick.
The controversial video for new song Pretty Hurts is directed by Partition director Melina Matsoukas, and takes a swipe at the world of beauty pageants.
In it Blue Ivy's mother is seen acting the role of a girl trying to win a beauty contest,  but tells a story of what happens behind the scenes.

An unhappy looking Beyoncé, 32, who herself entered pageants as a child, is seen getting a spray tan and is even embroiled in a fight with another girl over a hairdryer.

The singer acts the role of entering a beauty pageant where she attempts to make herself sick to keep her weight down [Vevo]

The video shows one girl attempting to eat cotton wool, while controversially Beyoncé is seen going into a lavatory to make herself sick.
She also has a man measure her tiny waist, then weigh her on the scales where her weight is clocked at 110 pounds.

The star has her tiny waist measured [Vevo]

There is even a scene where Beyoncé pretends to get a facelift and Botox.

This face does not need anything doing to it #flawless [Vevo]

Jay Z's wife says of the video: "It represents all of the things that women go through to keep up with the pressure that society puts on us."
But Miss Bey shows she is #flawless already as she strips off all her make up and weave towards the end of the seven minute song.

Beyoncé acts the role of a beauty pageant queen perfectly [Vevo]

"When you get this trophy and you're looking at it, is it worth it?" asks the Grammy-Award winning singer and multimillionaire.