Call Cameron: PM to host 'conference call' with voters to boost flagging election campaign #CarryGobySeanKellz #FutureGroupNG via @i_amreginaldjr

DAVID Cameron will issue a direct rallying call to voters tonight by hosting a radio-style phone-in focusing on the upcoming European and local elections.

David Cameron will host the conference call tonight[GETTY]

The Prime Minister [will be] talking you through our campaign, as well as answering questions about the elections."

Conservative Party chairman Grant Shapps

The Prime Minister has invited voters from both inside and outside the party to call in to ask questions about the votes, due to take place on May 22.

The questions will be vetted before being put to Mr Cameron, who will spend around 30 minutes taking part in the 'conference call'.

An email from Tory chairman Grant Shapps, seen by Express Online, says the call will see "the Prime Minister talking you through our campaign, as well as answering questions about the elections."

The Tories have organised a 'conference call' such as this before, but it is the first time it has gone beyond campaign organisers to target ordinary members and voters.

The call, which is set to begin at 6.45pm this evening, has been described as "a smart campaigning import from the US" by the editor of politicalbetting.com Mike Smithson.

Nigel Farage is set to lead Ukip to win the European election [EPA]

The Tories will be hoping the direct approach will help turn around the parties poll ratings in the lead up to the European election.

A Sunday Times YouGov poll published yesterday placed the Tories on 19 per cent, behind Ukip - 31 per cent - and Labour on 28 per cent.

Ukip leader Nigel Farage has vowed to cause an "earthquake" in British politics by winning the vote.
YOU CAN REGISTER FOR THE CALL HERE. Registration closes at 3pm