Wednesday, 30 April 2014

WATCH One of the funniest political broadcasts ever? Greens spoof BOTH Clegg and Farage #CarryGobySeanKellz #FutureGroupNG via @myentertain9jar

A HUMOUROUS election broadcast by the Green Party which featured comedy doubles of Nick Clegg and Nigel Farage has won critical acclaim from a leading advertising guru.

 The broadcast spoofs both Lib Dems and Ukip[GREEN PARTY]
Communications consultant Tom Bage described the broadcast, which aired to a thumbs-up from Twitter users on Monday evening, as “sharp and well-produced”.

Party election broadcasts are usually earnest and sober affairs, but the Greens, led by Natalie Bennett, have tried to incorporate a touch of humour to get its message across to voters.

Its broadcast spoofed both the EU-loving Lib Dems and "batten-down-the-hatches" Ukip supporters in an attempt to take a more measured tone.

The Lib Dem parody features a smooth-talking politician, not dissimilar to Nick Clegg, espousing the virtues of the EU.

His office was decorated with photos of European leaders including German Chancellor Angela Merkel and a giant European flag in the corner.

The Ukip pastiche has an actor dressed like Nigel Farage, speaking confidently from an English pub, complete with a framed picture of Margaret Thatcher in pride of place behind the bar.
 A Green Party spokeswoman enters to show a thrid way between the Lib Dems and Ukip [GREEN PARTY]
he Greens used to see European elections as their chance to take the centre stage, but coverage of Nigel Farage’s rise has completely crowded them out.
Tom Bage
As the two trade ever more ridiculous scare stories about the EU - school siestas for the under-fives, compulsory Esperanto for A Level students - a Green Party spokeswoman appears on stage between them.

She talks directly into the camera and carries a calm and measured tone. She says not everything is good about the EU and that reforms are needed but they are opposed to fracking the countryside, one of Ukip’s favourite policies.

Mr Bage praised the broadcast, saying: “The Greens used to see European elections as their chance to take the centre stage, but coverage of Nigel Farage’s rise has completely crowded them out.

“This sharp and well-produced election broadcast will help galvanise their own supporters, but for most of the UK media it’s Ukip which are the only game in town.”
Benedict Pringle, author of politicaladvertising.co.uk, said the broadcast was "pretty good" but felt it was too long to hold people's attention.

He said: "I think the main message is a good one: whilst the main UK parties have been talking about in/out, the Green Party have got on with some doing.

"The creative vehicle of Farage and Clegg bickering is mildly entertaining, it’s well acted and the production values are high - they clearly didn’t get the in-house bod to pull this together, which is very often the case.

"My criticism would be that it is incredibly long. 

"I’m a political advertising anorak and I got bored after the first minute. 

"The parody of how boring it is when political parties bicker goes on for so long it gets boring in itself."

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