Men on the other hand select partners with attractive faces and bodies.
Marketing professor Gad Saad of Concordia University in Montreal, who co-authored the study with Professor Tripat Gill from Toronto’s Wilfrid Laurier University, explained the difference by suggesting: “Choosing someone who might be a poor provider or an unloving father would have serious consequences for a woman and for her offspring.”
The research, published in the journal Evolution and Human Behaviour, involved hundreds of young men and women who were asked what mattered in choosing a mate.
They were given overall descriptions of potential partners along with varying positive and negative assessments, for instance that they were physically attractive or not, or had high earning potential or not.
Choosing someone who might be a poor provider or an unloving father would have serious consequences for a woman and for her offspring
An attractive body proved more important to men, as was an attractive face.
Earning potential was more important than looks to women, along with ambition.
But both sexes sought kindness and intelligence.
Researchers believe evolution explains the origins of the seemingly “irrational” biases.
Professor Saad said that women are more attuned to an evolutionary phenomenon called parental investment theory.
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