VIDEO EXCLUSIVE: Brand new collection of High Amazing TV advert unvieled by F&F #CarryGobySeanKellz #FutureGroupNG via @myentertain9jar

Millie Mackintosh and Sam Faiers are fans of the brand

SUPERMARKET fashion brand F&F has given OK! an exclusive sneak peek at the brand new TV advert for its high summer collection.

The kaleidoscopic ad, featuring the hero pieces from the range, proves that groceries aren't the only thing worth popping to your local Tesco for.

Victoria's Secret model Cris Urena and Dolce & Gabanna hunk Arthur Kulkov add sex-appeal to the campaign as they show-off the must-have pieces, lip-syncing along to dance track It's You by FCL featuring Lady Linn.

With its trend-led offerings inspired by Brazil, the affordable new season F&F Love Rio! collection – available in-store and online now with prices from as little as £3 – is sure to be a hit with existing celeb fans of the label Millie Mackintosh and Sam Faiers.

Former Made In Chelsea star Millie Mackintosh recently attended an F&F fashion show [Wenn]

The vibrant colours and aztec detail on the swimwear, summer clothing and accessories reflect Brazil's exotic playfulness, with pretty embroidery, dramatic patterns and bold prints adding a luxe touch to the eclectic womenswear, menswear and kidswear.

Jumpsuits, maxi dresses and bleached denim shorts have your holiday wardrobe covered, while cropped-jumpers, utility pieces and hourglass dresses are perfect for summer in the city.

We're worried for our shopping trollies...

Lime Zebra Kaftan, £14; Lime Zebra Swimsuit, £15; Sport Cuff Sandals, £14

Palm Print Jumpsuit, £18; Favella Tribal Bobble Scarf, £7; Spotty Cuff Sandals, £14

Parrot Tee, £8; Denim Shorts, £14

Rio Vest, £8; Palm Print Jogger in Fluro Coral, £12; Spring Break Plait Trilby, £6

Yuna Heart Print Bandeau, £8; Yuna Heart Narrow Pants, £5; Palm Print Jogger Fluro Coral, £12; Burnout Malibu Hoody Blue, £18; Glitter Sandals, £6

Valentina Bandeau Zip Bikini Top, £8; Pants, £5

Browse the collection online here.