Sam Faiers dress in nude as she unvieled new face of Ann Summers - watch behind-the-scenes video #TheElitePartyinJuly #IRepEntertain9jarBlog #RIPBrazil

Former TOWIE beauty fronts Sexy Lace underwear collection

 

SAM Faiers has been unveiled as the new face of Ann Summers. 

The former TOWIE star announced the exciting news this morning with a sneak peek snap of her brand new range. 

Sam Faiers has been unveiled as the new face of Ann Summers [Ann Summers]

The reality star described the new range as her ideal underwear set [Ann Summers]

Joey Essex's girlfriend, who will front the Sexy Lace underwear collection, told fans: "Exciting month.. Preview.. Ann summers .. New face." 

She later added another photo of herself sporting a stunning turquoise set alongside the comment: "Coming soon @Ann_Summers."

Related article: Sam Faiers launches signature fragrance La Bella

Ann Summers were equally excited about the news, sharing a behind-the-scenes video from the photoshoot with their 60,000 followers. 

They wrote: "It’s here! Sam Faiers in our latest Sexy Lace collection…"  

The former TOWIE star announced the news on Twitter yesterday morning [Ann Summers]

Joey Essex's girlfriend modelled the sexy Ann Summers collection [Ann Summers]

Speaking about her new collection, Sam said: "I've always been a fan of Ann Summers. 

"I think if I want to be sexy in underwear, I'll always wear something lacy.

"I feel sexiest in something that fits right, I like it to fit my figure completely right. 

"I tend to wear a black or red if I really want to make it sexy. For me, it's my ideal underwear set," she finished. 

Sam Faiers Sexy Lace collection will be available in stores and online from 21st July 2014.

Sam Faiers showed off her amazing figure in the cute underwear sets [Ann Summers]

Sam Faiers' Sexy Lace collection will hit stores on July 21 [Ann Summers]