LUIS SUAREZ has found out the tooth hurts after a giant billboard appeared in London mocking the Liverpool striker.
The billboard appeared in Lambeth, London today [PH]The huge sign, erected by Paddy Power in Lambeth, shows the Uruguay player grinning gummily next to the caption: "Sorted".
Underneath it suggests that punters place their bets on who he will bite next.
The 27-year-old footballer was today handed a nine-game ban after Fifa found him guilty of biting Italy defender Georgio Chiellini during their World Cup clash.
The suspension is in place for nine international matches including Uruguay's last-16 match against Colombia on Saturday, also banning him from playing in any game for four months.
FIFA confirmed Suarez's ban at a press conference held at the Maracana Stadium today.
Claudio Sulser, the chairman of the FIFA disciplinary committee, added: "Such behaviour cannot be tolerated on any football pitch, and in particular not at a FIFA World Cup when the eyes of millions of people are on the stars on the field."
This is the third time Suarez has been rapped for biting other players [PA]
Suarez bit Giorgio Chiellini on the shoulder [REUTERS]Such behaviour cannot be tolerated on any football pitch
It is the third time the Liverpool forward has been punished for biting fellow players.
His on-pitch antics have provided ample material for internet spoofs videos and Photoshopped pictures.
Some choice ones have depicted the player as Jaws, Hannibal Lecter, a zombie and a muzzled dog.
Many football fans took to Twitter to joke about the most recent biting incident.
User The Swiines wrote: "Nice to see suarez has signed a new deal with fixadent, to keep those nashers in tight!"
Another user, klubbkid said: "I don’t see why the need for a ban. FIFA could have just made sure they muzzled Luis Suarez for matches."
Boothby Graffoe hints at the similarities between Suarez and Dracula with his tweet, which read: "Don’t want to worry the locals but there's a rumour going round that Luis Suarez has just bought Carfax Abbey in Whitby."
The viral 'Charlie bit my finger' video has also been adapted for the Uruguayan chomper.
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