Monday, 2 June 2014

Bookies slash odds on Good Morning Britain getting axed and Susanna Reid being sacked #BringBackOurGirls #Entertain9jar via @myentertain9jar

SHE left her loyalties at the door when she ditched the BBC for ITV, but Susanna Reid may well be regretting that decision now.

susanna reid, good morning britain, daybreak, odds slashed, bookmakers, Coral, GMTVThe odds are at 12-1 on Susanna Reid being sacked from Good Morning Britain[ITV]
Bookmaker Coral has slashed the odds on Good Morning Britain getting axed this year into 3-1 from 20-1, as ratings continue to slump.
And on top of this, Reid is 12-1 from 16-1 to get sacked, while Lorraine Kelly is 10-1 to replace her and Aled Jones is 14-1 to re-join the line-up.
"The future of Good Morning Britain is looking increasingly uncertain, leading to a betting frenzy on ITV pulling the plug," said Coral's Nicola McGeady.
susanna reid, good morning britain, daybreak, odds slashed, bookmakers, Coral, GMTVThe ratings of the new breakfast show have fallen more then 13 per cent [ITV]
The future of Good Morning Britain is looking increasingly uncertain, leading to a betting frenzy on ITV pulling the plug
Nicola McGeady, Coral spokesperson
Shockingly, the breakfast show was only launched a matter of weeks ago after ITV decided to re-brand Daybreak.
But the bookmakers have even given 9-1 odds that the show will revert back to Daybreak and 8-1 to be renamed GMTV.
The show's ratings have fallen more than 13 per cent during Good Morning Britain's first month on air.
In figures compiled by Broadcast, the show averaged an overnight audience of 584,200 from its debut to May 28, meaning its ratings were down 13.3% on the 673,800 Daybreak recorded over the same period in 2013.
susanna reid, good morning britain, daybreak, odds slashed, bookmakers, Coral, GMTVSusanna left her role at the BBC for a new contract with ITV [BBC]
Susanna, 43, has defended the breakfast show though and said she refuses to give up on it.
Speaking in her guest column for The Mirror, she said: "There is a lot of focus on ratings - and comparing us to my alter mater on the other side. But four weeks in is just too early to judge.
"The team in front of the camera, and working hard behind it, is terrific and I am lucky to be a part of it. We are in this for the long haul," she added.
The mother-of-three - who moved over to ITV from BBC Breakfast at the beginning of the year - went on to insist that the format of the show is something new and is constantly providing news headlines.
"Interviews that we've done with Nigel Farage and Freddie Starr talking about the effect of sexual abuse allegations - these have all made news headlines and have got people talking," she said.

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